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OnyxPlay · The Platform

Carry TV.
We'll carry
the headend.

Five layers, one partner. Licensed feeds, broadcast-grade DRM, smart-TV apps and operator tooling — carried by OnyxPlay as a managed service, delivered over your network.

managed · over your network · your subscribers
Your subscribers · your network · your plans You
OnyxPlay carries 5 layers
L01
Acquire
Broadcaster feeds MoUs MIB §20 logs
carried
L02
Protect
Multi-DRM Watermarking Key rotation
carried
L03
Origin
Packager Transcoder EPG
carried
L04
App
Tizen webOS Android TV Fire
carried
L05
Operate
Subs Billing Settlement Support
carried
Your access network PPPoE · GPON · DOCSIS
500+
Licensed channels
rights-cleared at our headend
6 weeks
MoU to launch
standard partner timeline
99.95%
Platform uptime SLA
SLA-backed, every month
60 K
Subscribers per CDN node
optional node inside your network
For the founder / CEO

Stop running an IT department to run an IPTV business.

Your ISP business is fiber, support, and collections. OnyxPlay absorbs the headend so your team focuses on subscribers — not satellite encoders, DRM key servers, or carriage paperwork.

01

6-week launch

MoU to first paying subscriber in about 6 weeks. We bring the integration playbook; you bring the network.

02

Predictable opex

Wholesale per-subscriber pricing only. No headend CAPEX, no licensing surprises, no DRM consultancy bill.

03

Schedule 10 done

Carriage compliance carried upstream. Quarterly MIB returns filed on your behalf, ready receipts in hand.

04

Your subscribers, your plans

Subscribers watch on the OnyxPlay apps. Your brand stays on the relationship — your retail plans, your bills, your support desk.

How the signal flows

From a broadcaster's satellite to your subscriber's TV, in four stages.

The actual production path every OnyxPlay partner runs on. Select any stage to see what sits there and who owns what.

Stage 03 Inside your network

Distribute over your network

Streams reach your subscribers over your network. For production we recommend an optional CDN node inside your infrastructure — hardware you procure to our reference spec, software we install and operate remotely. Streams then ride your pipes, not the public internet: lower upstream bandwidth costs, faster channel changes, and a viewing experience that holds up at peak hours. A small demo runs without one.

What runs here
Footprint
Optional CDN node · our reference spec
Capacity
60 K subscribers per node
Transport
IP unicast over your last mile
Why it wins
Lower upstream · faster zaps · peak resilience
Who owns it
OnyxPlay handles
  • CDN node software
  • Remote install & monitoring
  • Rolling updates
  • Capacity planning
You handle
  • CDN node hardware to our reference spec (optional)
  • Rackspace, power, and IP routing inside your network
Where it runs

Every TV in a paying
Indian household.

OnyxPlay apps on the 4 smart-TV platforms that cover the market, plus operator-deployed set-top boxes for households without a smart TV.

Smart TV & dongles

TV

  • Android TV
    AOSP 11+, Chromecast built-in
    Widevine L1
    48%
  • Samsung Tizen
    Tizen 5.5+ smart TVs
    PlayReady
    18%
  • LG webOS
    webOS 5.0+
    PlayReady
    12%
  • Fire TV
    Fire OS 7+ sticks and Cubes
    Widevine L1
    6%
Operator-deployed CPE

Set-top box

  • Android STB
    Operator-deployed 4K boxes
    Widevine L1
    9%
  • Linux STB
    RDK / custom Linux CPE
    PlayReady
    7%
Compliance & content protection

The paperwork is upstream.

Carriage compliance, broadcaster MoUs, multi-DRM enforcement, anti-piracy takedowns — carried by OnyxPlay so partner ISPs inherit cleared status. Every receipt is downloadable; every claim is testable.

Full compliance details
Statutory

MIB Schedule 10

Carriage compliance

OnyxPlay carries the Schedule 10 obligation upstream. Quarterly returns to MIB on every broadcaster MoU. Partner ISPs inherit cleared status — nothing to file at your end.

Contracts

Broadcaster MoUs

Content licensing

Direct carriage agreements with 60+ broadcasters in the catalogue. Renewals, rate-card negotiations, and downstream-distribution rights are our problem — yours is the bundle.

Content protection

Multi-DRM

Widevine · PlayReady

L1 hardware DRM enforced on every device that supports it. L3 fallback only where the chipset has no TEE. License rotation every 8 hours; key servers run inside our facility.

Defence

Anti-piracy

Watermarking & takedowns

Forensic session watermarking on every stream. Automated detection across the major piracy surfaces; takedown notices issued under our name, not yours. Quarterly piracy report per partner.

Privacy

PII isolation

Partner-scoped subscriber data

Your subscriber data lives in a partner-scoped database with per-partner encryption keys. No cross-partner queries; encryption at rest and in transit; audit log of every read.

Accountability

Audit trail

Append-only operator log

Every operator action (plan change, suspension, entitlement edit) is written to an append-only log with operator ID, timestamp, and IP. Retained for the statutory 7-year window.

Integrations

Keep the systems
you've already paid for.

Native connectors for the tools Indian ISPs actually run. Anything missing is a REST API and a two-week build away — most partners are live on day one.

Billing & Payments

  • Razorpay PG
  • PayU PG
  • Cashfree PG
  • Stripe PG
  • UPI / NPCI Native
  • Manual / cash collection LCO flow

CRM & Helpdesk

  • Salesforce CRM
  • HubSpot CRM
  • Freshdesk Helpdesk
  • Zendesk Helpdesk
  • Custom webhooks API

Accounting

  • Tally On-prem
  • Zoho Books Ledger sync
  • QuickBooks Ledger sync
  • CSV ledger export File

Messaging

  • MSG91 SMS
  • Twilio SMS · Voice
  • WhatsApp Business Meta API
  • SMTP / SES Email

Analytics & Observability

  • Mixpanel Product
  • Google Analytics 4 Web
  • Prometheus Metrics
  • Grafana Dashboards
  • Datadog APM
Not on the list?
REST + webhooks + signed event log. Build any integration in days, not quarters.
Ask about an integration
What ISPs ask us

Questions before
the partnership call.

From the past quarter of intake calls. Anything missing? Ask on the partnership form — we answer in 24 hours.

Talk to a partnership lead
Ready to add TV to your bundle?

Carry TV.
We'll carry the headend.

A 60-minute partnership call: the architecture, the commercials, and a walkthrough of a live partner deployment. We answer "how would this work for us" specifically — no generic pitch.