OnyxPlay · For ISPs

Run the IPTV business.
We run the rest.

The headend, the broadcaster agreements, the apps, the compliance paperwork — managed for you as a service. You bring the subscribers, the network, and the brand. We carry the complexity.

Become a partner Partnership brief (PDF)
500+
Live channels
across 12 languages
99.95%
Platform uptime
SLA-backed, every month
4
TV platforms supported
Android · Fire · Tizen · webOS
6 weeks
MoU to first subscriber
on every partner so far
The split

You sell connections. We carry everything else.

IPTV is a complex business — technology, regulation, broadcaster commercials. We hold that complexity so your team can stay focused on the part that grows revenue.

You handle
Your brand and subscriber relationships
Pricing your plans for the market you know
The last-mile fiber and customer support
The retail story — what makes you the local choice
OnyxPlay handles
Direct agreements with 60+ broadcasters
MIB Schedule 10 carriage compliance and quarterly filings
In-house DRM, encoding, and delivery infrastructure
Apps on every major TV platform, maintained for you
A 24×7 NOC that watches the feeds while you sleep
New channel onboarding when partners ask for it
The numbers behind adding TV

The business case writes itself.
Here's the math.

−40%
30-day churn
Subscribers stay longer

Bundled households churn 2–3× less than internet-only. The TV becomes a daily habit; the bundle becomes the price the family compares against.

+₹300
avg ARPU lift
ARPU rises, install cost doesn't

Add ₹250–400 to the monthly bill with no new install truck and no new account. The easiest upsell your sales floor will ever run.

₹0
CAC to cross-sell
Sell into the book you already own

Your broadband subscribers are the addressable market. No door-knocking, no Google Ads — IPTV converts through the WhatsApp groups your team already runs.

1 of 4
ISPs that bundle
Win the price-war street

Three or four fiber ISPs on a single lane is normal now. The one with 500 channels in the bundle is the one new households pick — and existing ones don't leave.

65–75%
gross margin
Recurring margin you keep

Wholesale rate per subscriber slides as you scale. The retail price is yours to set; every rupee above the wholesale is gross margin on a recurring line item.

₹0
infrastructure CAPEX
No headend, no risk

No encoders to buy, no broadcaster MoUs to chase, no DRM lab to staff. If a market doesn't take, you turn off a contract — not a server room.

Subscriber experience

What your subscribers actually get.

The four things subscribers notice in the first week. Not features — outcomes.

See platform details
01
Smooth playback

No buffer wheel, no pixel storms during a wicket. Adaptive bitrate that actually adapts to a 30 Mbps fiber line.

2.3s avg startup
channel start
02
Fast channel switching

Under a second between channels. Surfing the lineup feels like a satellite STB — because that's the bar your subscribers compare to.

< 800 ms
avg zap time
03
A guide that scales

A 7-day EPG across all 500 channels — searchable by language, genre, or program. Subscribers find what is on in seconds.

7-day
rolling EPG
04
Resume across TVs

A subscriber pauses on the living room TV and finishes on the bedroom TV. One account, every set, automatic.

Unlimited
in-home devices
Operator experience

The IPTV business, in a tab.

operator portal · subscribers
Run the business
Dashboard
Subscribers
Channels
Billing
Support
Team
Subscribers
14,238 active · 312 in grace · 84 churned this week
+ Add subscriber
MRR
₹1.42 Cr
+3.2%
ARPU
₹298
+₹6
Churn 30d
1.9%
−0.3pp
Daily watch
11.4 K
80% of MAU
SubscriberPlanTVsStatus
Rao, A Family · ₹399 3/4 Active
Kulkarni, P Premium · ₹599 4/4 Active
Sharma, V Basic · ₹249 1/2 Grace
Mehta, R Family · ₹399 2/4 Active
Manage from one browser tab

Subscribers, channels, billing, support tickets — every operator job lives in one signed-on session. No SSH, no separate dashboards.

Billing that speaks your stack

REST + webhooks to your CRM and BSS. Or use the built-in billing engine with Razorpay and PayU pre-wired.

Support scripts, not surprises

Every common subscriber issue has a resolution script in the portal. Your Tier-1 team doesn't need IPTV expertise to handle 95% of tickets.

Reseller ledger included

A white-labeled portal for your LCO and retail distributors — commissions, top-ups, and their subscriber ledger in one view.

Compliance & trust

The stuff that keeps you out of trouble.

Every compliance obligation, DRM license, and broadcaster agreement sits with us. You inherit cleared status.

Full compliance details
Schedule 10 compliance

MIB Schedule 10 carriage obligations are carried by OnyxPlay. Returns go out from our compliance desk; cleared status is inherited downstream. A compliance receipt is downloadable from the operator portal every quarter.

99.95% platform uptime

Guaranteed in the partner SLA. Origin is fully redundant in our Mumbai NOC, watched 24×7. Edge nodes inside your network auto-failover in seconds.

In-house Schedule-10-compliant DRM

Content protection developed at OnyxPlay specifically for the Indian regulatory regime. Per-channel, per-device, hardware-rooted where the TV supports it.

Broadcaster agreements, in writing

60+ broadcasters under direct MoU. The rest are TRAI-registered aggregators with named, written agreements. No grey carriage. Every channel traceable to paper.

Integrations

Plays with your existing stack. All of it.

Keep every system you rely on. OnyxPlay connects to your CRM, billing, and helpdesk via REST and webhooks.

CRM
You bring yours
Salesforce
HubSpot
Zoho
Custom webhooks
Native REST API
Billing
Or use ours
Razorpay
PayU
Cashfree
Stripe
UPI / NPCI
Manual / cash
Messaging
Pre-wired
MSG91
Twilio
WhatsApp Business
SMTP
Accounting
Plug-and-play
Tally
Zoho Books
QuickBooks
CSV export
Helpdesk
Optional
Freshdesk
Zendesk
Custom webhook
Six-week timeline

MoU to first subscriber. In six weeks.

Week 1
Kickoff

MoU signed. Tech kickoff call with your network team. We send a 6-page integration playbook — no jargon, no architecture review.

Your team · OnyxPlay account lead
Week 2
Network setup

PNI or BGP session at an IXP we share. Edge cache node racked in your POP — we ship it, you mount it.

Your NOC · OnyxPlay deployments
Week 3
Brand & lineup

You pick channels from the catalog. We theme apps with your logo, brand color, store listing. CRM and billing wired up.

Your product lead · OnyxPlay onboarding
Week 4
Pilot

Internal users on real subscriber accounts. Apps published to Play Store, Samsung Store, LG Store under your developer accounts.

Your QA · OnyxPlay support
Week 5–6
Launch

Soft launch in a single locality, then the rollout schedule you decide. We sit on your war-room channel for the first 30 days.

Your team · OnyxPlay on-call
Under the hood

10 modules. One managed service.

Full platform details
SSO
Single Sign-On
SMS
Subscriber Mgmt
Middleware
Lineup & EPG
Packager
Stream Delivery
CMS
Catalog & Branding
Transcoder
Live Encoding
Ads
Ad Insertion
Resellers
Reseller Portal
Partners
Partner Portal
LCO
LCO Portal
What ISPs ask us

Questions before the partnership call.

From the past quarter of intake calls. Anything missing? Ask it on the partnership form — we answer in 24 hours.

Partner With Us
Per-active-subscriber, monthly. No headend CAPEX, no per-channel licensing surprises, no consulting bills for compliance. The rate slides with your subscriber count; the first slab covers the launch period so the math works at 500 subscribers as well as 50,000.
Six weeks. That's MoU to a soft launch in a single locality, with your brand on every app and the lineup you picked. We've never missed it across the partner deployments to date.
Yours. App icon, store listing, splash screen, color, name — all yours, under your developer accounts at Google, Samsung, LG, and Amazon. OnyxPlay is the chassis; you're the brand.
Yes — that's the most common setup. Your CRM stays the system of record for the subscriber relationship; OnyxPlay handles the entitlement state machine. They talk via REST API and webhooks.
Tell us. About one in four channels in the catalog today was added because a partner ISP asked for it. We run the carriage commercials with the broadcaster and report back within two weeks.
It's our problem, not yours. We carry the broadcaster MoU and the Schedule 10 obligation upstream. If a channel is pulled, your operator portal reflects the change in minutes. The paperwork with MIB stays our responsibility.
Because at some subscriber count — usually around 5,000 — the math flips. The headend stops being a software project and starts being a 24×7 ops department. Most ISPs find they'd rather spend that headcount on growth.
Ready to carry TV?

Launch under your brand.
In six weeks.

No headend to build, no broadcaster negotiations to run, no DRM vendor to integrate. One MoU with OnyxPlay and you're in the TV business.

Start the conversation Platform details